Laurel & Lion

The Challenge

Laurel & Lion sits at the intersection of antique craftsmanship and modern collecting culture. Every piece is one of a kind, with a history behind it, but the brand's social presence wasn't telling that story with the depth it deserved. The task was to turn provenance and craft into content that collectors would stop scrolling for.

Our Approach

We built a storytelling-first content strategy for both platforms. Close-up craftsmanship shots let the details speak, provenance narratives gave each piece a past, and trend-aware formats were adapted to fit the brand's heritage rather than dilute it. Instagram became the home for the brand's strongest work, while TikTok let us test formats and reach a newer audience.

What We Delivered

Over 10 months, we ran end-to-end Instagram and TikTok management: content planning, scripting, filming guidance, editing, a consistent posting cadence, and community management written for a luxury jewelry audience.

The Result

Over 10 months, Laurel & Lion's Instagram grew from 7k to 11k followers, an increase of nearly 60%. Storytelling-led video gave the brand a repeatable way to reach collectors through content rather than paid advertising.