CASE STUDY
HSH Interiors
Full-Service Brand Management
CLIENT
HSH Interiors
INDUSTRY
Interior Design
LOCATION
San Francisco, CA
SERVICE
Full-Service Brand Management
TIMELINE
9 months · Ongoing
OVERVIEW
How we took a luxury San Francisco design studio from inconsistent social media to a full-service brand presence spanning content, press, advertising, awards and newsletters. Growing Instagram reach 47%, saves 65% and shares 111% in our first seven months compared with the same period before we started.
RESULTS
290K+
Content Views
111%
Share Growth
9
Press & Ad Features
The Challenge
HSH Interiors had a portfolio that spoke for itself, but its brand presence didn't reflect the same level of curation. Social content was inconsistent, press and awards were handled piecemeal, and the studio wasn't reaching the design-conscious audience its work deserved.
Our Approach
We treated HSH's presence as one brand system rather than a set of separate channels. On Instagram, we built repeatable video formats around the studio's real work: site walkthroughs, material close-ups, and the designer explaining her decisions in her own words. Everything was rooted in HSH's existing aesthetic of warm neutrals, architectural detail and the quiet confidence of San Francisco luxury. Press, advertising, awards and newsletters carried the same voice, so every touchpoint felt like the same studio.
What We Delivered
End-to-end brand management across every channel HSH uses to reach clients: Instagram strategy and content, monthly calendars, on-brand editing and community engagement; paid social campaigns; press outreach and ad features; design award submissions; quarterly client newsletters; and website updates.
The Result
Video became the engine. Reels made up just 15% of what we published but brought in 70% of new followers from content, and the studio's best-performing reel reached nearly 14,000 views. The biggest shift was in how people engaged: shares more than doubled year over year, so the work was being sent to others rather than just seen. Beyond social, HSH appeared in 9 press and ad features this year, putting the studio in front of design audiences in print and online.
NEXT STEP
Ready to write your story?
Let’s build a social presence as considered as the work you create.